Bringing Roasted Run to Central Florida — the smartest date, the best venue, the plan to fill it, and the numbers behind it.
Roasted Run is the social, no-pressure 5K where the finish line hits different — coffee and donuts, music, and good vibes. Central Florida is the perfect fit: a huge running community, year-round outdoor weather, and a coffee culture that's exploding. This proposal lays out the smartest weekend to launch, the best venue, what it costs, and how we fill it.
target runners, year one
peak FL race-weather window
scenic lakeside venue
FL events planned (Orlando → Tampa)
Every entry is a whole morning out — not just a race.
Official race bib · dri-fit Roasted Run tee · finisher medal · coffee + donuts at the finish.
Group warm-up, cornhole, live music, and a vendor village built for hanging out — not just clocking out.
Runners, walkers, families, first-timers. Top-3 awards + a Future Runners kids award. All paces welcome.
Actual Roasted Run creative — the brand voice and mascot already built and live.
at Harbor Park at Lake Baldwin, Orlando — 7:30 AM start
Cool, dry ~58–60°F mornings. Hurricane season effectively over.
The lightest local race-calendar Saturday in the whole window.
Clear of Halloween, Thanksgiving, and the December gauntlet.
~20-week runway and clean of any other Roasted Run date.
Backup options inside: Sat Nov 14, 2026 (equally strong weather) and Sat Jan 9, 2027 (New Year's-resolution season).
We mapped all 21 Saturdays from September through January against weather, the local race calendar, holidays, and tourist strain. Three rise to the top.
Peak weather, lightest competition, no holiday. The clear winner.
Same great weather, no competing race. A week of runway either way.
Clean + rides the New Year's-resolution sign-up wave. Chillier mornings.
Typical ~7:30 AM start conditions (NOAA 1991–2020 normals). Cooler = better for racing.
A scenic lakeside park with a proven race loop and a fountain plaza made for a coffee-and-music festival.
| Authority | City of Orlando (Parks + Special Events) |
|---|---|
| Rental | ~$800 / day (capacity ~1,700) |
| Course | ~2.5-mi paved lake loop → certified 3.1 |
| Festival | Fountain plaza for coffee, music, cornhole |
| Logistics | On-site parking + restrooms; proven 5K site |
| Bonus | Matches the brand's original Orlando plan |
Brand creative — the finish-line energy we'll bring to Lake Baldwin.
Altamonte Springs. One city office controls park + plaza + streets; 200+ built-in speakers, garages, restrooms. Multi-loop ~1-mi course.
Baldwin Park. ~$2,475/day, ample parking + electricity for the largest vendor village; route onto the Lake Baldwin Trail.
Ballpark estimates for a ~500-runner event. Real figures depend on field size and sponsorship — coffee/donuts should be largely sponsor-covered (in-kind).
| Park rental (Harbor Park) | $800–1,600 |
| Permits + sound + tents | $400–900 |
| Event insurance ($1M GL) | $220–350 |
| Timing + registration | $700–1,800 |
| Dri-fit shirts (~500) | $1,500–3,000 |
| Finisher medals (~500) | $1,000–2,500 |
| Bibs, signage, banners | $450–1,200 |
| Music / DJ | $300–800 |
| Coffee + donuts (aim: sponsored) | $0–1,200 |
| Tents/tables, photo, restrooms, misc | $900–2,400 |
| Estimated total | $6,300–15,800 |
At a blended ~$35 entry (early-bird → race-day), before sponsorship:
Profit potential at ~500 runners: ~$17.5k entries + ~$1.5–6k sponsorship − ~$8–12k costs ≈ ~$8–14k net, plus a warm-audience asset for Tampa.
Estimates to verify — planning ballparks, not quotes.
Build @roastedrun5k on IG/FB with a mascot-led video engine (Reels) for organic reach + a fun, shareable brand.
Tap Average Joe Run's audience + past Florida registrant list (with permission) to seed the Orlando crowd fast.
Meta ads across the Orlando metro, registration-optimized — start small, scale on what converts.
Title coffee roaster + running stores + gyms; coffee/donuts in-kind, cross-promo to their audiences.
EmberEventCo eblasts: launch / early-bird → medal reveal → coffee-partner announcement.
roastedrun5k.com Orlando page + RunSignUp registration + the "What's Your Roast?" quiz for lead capture.
~20 weeks, working back from Nov 7. (Shifts with the chosen date.)
All three work. Here's the steer — Michael decides.
Best weather + lowest competition. The safest bet for turnout.
Just as strong on weather — pick this if it fits the calendar better.
More runway + resolution-season demand, with chillier mornings.
Greenlight a date and we'll lock the venue, file the permit, and have registration live within weeks.
Orlando 2026 · Prepared by Rod & Staff Media for Michael Ippolito · roastedrun5k.com